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B&O Spiral Library
Brand activation pop-up for Bang and Olufsen. Highlight the brand’s commitment to the highest sound quality through direct experiences. Target people who seek exceptional sound quality to discover new dimensions of audio experiences in their daily lives.
2023
The tower functions as both a listening room and a speaker, enclosed by a spiral wall. Bookshelves line the wall, with seating on the lower levels, allowing visitors to read while experiencing the exterior sound. The wall enhances the audio, creating a rich soundscape. For a more immersive experience, visitors can enter the tower’s dedicated listening room.