Minse0 Kim
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BOJAGI: Flexibility & Inclusiveness
The bojagi, a traditional Korean wrapping cloth, embodies adaptability and inclusiveness through its soft, fluid nature. It can be spread, draped, tied, or wrapped around objects, creating a silhouette that transforms based on its use. This flexibility reflects a core aspect of traditional Korean culture—a sense of community and acceptance.
In contrast, modern Korean society has shifted towards individualism and competition, often losing these values. As author Mark Manson observed, Korea seems to have retained the restrictive aspects of Confucianism, such as shame and judgment, while embracing materialistic aspects of capitalism, neglecting individual respect. Yet, I believe in the power of community and hope to rediscover the essence of Korean identity through design that celebrates inclusiveness and shared connection.
Visual Direction
2024